The Originality Imperative in the Age of AI
Adri Reksodipoetro, Managing Director, Nation Insights
Overview
Many organizations have started to leverage AI to shape market strategies, test product concepts with synthetic customers, and predict consumer preferences.
As organizations increasingly use AI as a “strategic agent”, where will value and unique competitive advantage come from? Will AI’s limitations become apparent, or will confidence in its capabilities as a ‘strategic agent’ continue to grow? As AI-generated data and strategies become instantaneous, will fewer companies and decision-makers recognize the value of context-rich, experiential, and deliberative analysis? Will rapid decision-making take precedence over strategic quality?
This salon explores the proposition that true competitive advantage will increasingly stem from what AI cannot provide alone. Participants will generate new ideas and techniques for making strategy and insight original, valuable, and successful within specific organizational, social, and market contexts.
What Is a Salon?
In Salons, we gather in smaller groups to build collective intelligence about pressing or emerging topics. Hosts set the stage with key points and provocations, then participants drive the discussion, sharing diverse expertise and experiences. We come away with deeper understanding, new strategies and tactics for our work, and a wonderful network of thought partners.