The Originality Imperative in the Age of AI

Overview

Many organizations have started to leverage AI to shape market strategies, test product concepts with synthetic customers, and predict consumer preferences.

As organizations increasingly use AI as a “strategic agent”, where will value and unique competitive advantage come from? Will AI’s limitations become apparent, or will confidence in its capabilities as a ‘strategic agent’ continue to grow? As AI-generated data and strategies become instantaneous, will fewer companies and decision-makers recognize the value of context-rich, experiential, and deliberative analysis? Will rapid decision-making take precedence over strategic quality?

This salon explores the proposition that true competitive advantage will increasingly stem from what AI cannot provide alone. Participants will generate new ideas and techniques for making strategy and insight original, valuable, and successful within specific organizational, social, and market contexts.

About the Host

Adri Reksodipoetro, Managing Director, Nation Insights

Adri Reksodipoetro is the Managing Director of Nation, a qualitative research firm delivering fresh, authentic perspectives on Asia and the Emerging World. For almost a decade he has helped Google localize Search, Assistant, and now Gemini in Southeast Asia, each requiring deep insight into how people process information through the lens of their local context and cultural frameworks.

What Is a Salon?

In Salons, we gather in smaller groups to build collective intelligence about pressing or emerging topics. Hosts set the stage with key points and provocations, then participants drive the discussion, sharing diverse expertise and experiences. We come away with deeper understanding, new strategies and tactics for our work, and a wonderful network of thought partners.